My friend Jordan recommended the idea of a got-got file and that’s literally what it is. A file that captures every time you get got. What does it mean to get got? It means that you did something based on something you read or saw or experienced, like a headline that made you click, or an ad, or a book title, or anything that really made you go deeper and sometimes buy the thing.
As somebody who works in this world and writes copy that is meant to get other people got, it’s really easy to think a lot and come up with rationalizations for what works and what gets people got. But in reality, I think we have no idea. And it’s a strange witchcraft art for which the muscle to strengthen only gets stronger by noticing when it happens to you, and then exploring and unpacking that.
So here’s my got-got file. Sometimes the records are not complete because I just captured the thing but didn’t really add a lot of notes. So you’ll see that, plus little descriptions from me when I have them.
Worth noting that you can turn this into a skill in Claude Code called got-got that you literally run every time you wanna add something in there. I guess technically that would be more of an agent since there isn’t so much back and forth (the actual difference is covered in another post). So let’s just call it a skill and move on.
"Kristi Noem Survived Many Crises. Then She Crossed a Trump Red Line."
Just logging for myself situations where i read something and go "i need to keep reading." This was one. WHAT WAS THE RED LINE?!?!
"I Went to Florida to See the 31-Year-Old Candidate Thrilling Gen Z. We're in Trouble."
Ahhh shit we're in trouble???? Clicking now.
"I Asked a Former Trump Official to Justify This War"
The Ezra Klein Show. The title alone is the got-got.
Masterclass Executive: $2500 to be taught by AI
Masterclass launched an "Executive" tier, $2500, where the teaching is done by AI. Not the experts. AI. Got got real angry at this. Though it must be said, that is a very valid got-got format and one that works maybe better than any other.
"An agent is an LLM that can act. It has tools." — Boris Cherny
From Lenny's podcast. Banger line that explains a super complicated concept in a super simple way.
Antigravity + Nano Banana: "Less like coding, more like directing a small studio"
Reddit post about Google's Antigravity IDE + Nano Banana integration for vibe coding. Key quote: "It felt less like coding and more like directing a small studio."
"Hourly Billing Is Nuts" by Jonathan Stark
This book was recommended on a list - i went to the site and immediately bought it. Why?
- title was honest and funny
- site felt professional
- testimonials, which I scanned through very fast
This post on reddit which i am now 100% sure is an ad for MGX lol
- read the post
- googled mgx
- almost signed up (but didnt cuz their website flow sorta sucked and their FAQ didn't answer the only question I had which was: what the fuck is mgx)
A note from Alex: this one was written by me.